Story – From Performance to Marketing
I was a professional storyteller for decades and performed in over 500 schools, civic centers, museums, and stages before using the art in my one-woman theater plays. I learned the importance of Story long before it was toted by every social media and business marketer around the world. Nonetheless, it is essential to communication, just as it is essential to building my audience for JustJinx – Art for Charity. I admit it was easier to perform than to market stories since I always had an audience. It is quite a task to build an audience online amidst the millions of voices on our computers and phones. We are all vying for your attention. The great storytellers of the world are seldom narcissistic, sexy, or even …